Search Engine Optimization

Course Details

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Search Engine Optimization

Description

Looking for the best SEO course in Bahawalpur? Your search ends here. Now, join the industry’s top-class and 100% practical-oriented SEO course and learn in a vernacular manner.

One essential component of digital marketing is search engine optimization, or SEO. It is the method that helps companies raise their website’s Google rating. This makes it easier to connect with the intended audience and turn them into visitors. Since practically every company, regardless of size, has a website these days, SEO expertise is highly sought for.

All forms and facets of search engine optimization, including technical, local, off-page, and on-page SEO, are covered in our online course. An SEO specialist who has overseen more than 100 projects and produced millions of visitors will teach you all of these strategies.

You will learn and practice all of the most recent SEO ranking elements in this SEO course, which will assist you in creating a great career. You can then become an SEO Expert, SEO Analyst, Digital Marketer, Content Marketing Specialist, SEO Manager, etc.

Benefits

Mon-Thu Class

Fri Practice Day

Sat-Sun Off

SEO Course Outline

Explore the course outline below!

What is SEO?
Why is SEO important?
What are Search Engines, and how do they work?
What is SERP?
SERP Features
White hat vs Black hat vs Gray hat SEO

What are keywords in SEO?
Importance of Keyword Research
Types of Keywords
How to do Keyword Research?
Best tools for keyword research
Keyword Search Volume and Competition Analysis
How to Find Long tail Keywords?
Understanding Search Intent
LSI Keywords
Reverse keyword research

Introduction to domain and hosting
How to choose the right domain name?
ccTLD and global domain extensions
How to choose the right web hosting?

Introduction to WordPress
Installing WP from Hosting Account
Installing Right Themes and Plugins
WordPress Customization
How to Create a New Page?
How to Create Menu?
How to Set Up Contact Form?

What is on-page SEO & its importance?
How to optimize meta tags?
How to write effective meta title?
How to write convincing meta description?
Heading Tags
Meta Keywords
Meta Robots Tags
Image SEO
Internal linking strategies
Voice SEO
Anchor text
Domain Authority
What is website structure and why it matters in SEO?
SEO-friendly URL structure and folder/subfolders
Subdomain vs directory
On-page SEO Checklist

Role of Content in SEO
Researching and Identifying Audience Needs
Developing Content Plan for Website or Blog
Content Cluster Strategy
Avoiding Keyword Cannibalization
Converting traffic to leads
What is SEO-friendly content and its elements?
Understanding keyword stuffing
Google's Algorithms & Content Guidelines
What is Plagiarism and how to avoid it?
Readability
Analyzing content for improved CTR

Step by Step process to start a new SEO project
Setting clear and measurable SEO goals
Evaluating the current website's SEO performance
Competitor Analysis
Developing an SEO Strategy
Doing SEO on live WordPress site

What is Google Analytics and how does it work?
How to Set Up Google Analytics?
Understanding Users, Views, Engagement Time, Event Count
Bounce Rate
User and traffic acquisition
Source and medium concepts
Demographics of audience
Devices & technology of visitors
Page level analysis of website
Tracking individual user actions
Concept of Events

What is technical SEO and its importance?
What is XML Sitemap & How to Create?
What is HTML sitemap & How to Create?
What is Robots.txt file & How to Create?
Canonical issue
Open Graph Tags
Twitter Card
HTTPS and security considerations
404 page & Creating a Custom 404 page
Finding & fixing broken links
Setting up Redirections
Website speed and performance (with tools)
Mobile friendliness and responsive design
Crawl Budget Optimization
Breadcrumbs
Chrome Extensions for SEO Productivity
Introduction to schema and its role
Different Types of Schema
How to create schema code?
Validing code with Rich Results Test
How to Check Schema on a page?

Introduction to Google Search Console & its uses
GSC vs GA
How to set up GSC using various methods?
Sitemap submission
URL inspection
Tracking performance, keywords, CTR, position
Filtering and comparing performance
Using Regex Filters
Indexing report
Understanding and fixing technical issues
Page Experience
Core Web Vitals
Mobile Usability
Enhancements
Security and Manual Actions
URL removal

Introduction to Off-page SEO
Importance of backlinks in SEO
Do follow vs no follow backlinks
How to build backlinks?
Article Submission
QnA Submission
Link Building Best Practices (Dos and Donts)
Guest posting and outreach
Skyscraper technique
PR Submission
Business listing
Infographic submission
PDF/PPT submission
Image Submission
Social bookmarking
Classified submission
Forum Submission
Directory submission

Why audit your site?
How often to audit the site?
Audit requirements
Using Google Search Console
Technical audit checklist
How to do Technical Audit of a website?

Things to Include in Report
How to create the report?
Creating topic clusters within seconds
Discussing KPIs with clients
Templates and Examples

Understanding the capabilities of ChatGPT
Generating blog post ideas with ChatGPT
Creating topic clusters within seconds
Using ChatGPT for headline ideas
Creating SEO-friendly content outlines
Using ChatGPT strategically for SEO content
Writing outreach emails for guest blogging
Creating schema markup using ChatGPT
10+ Use Cases of ChatGPT in SEO
ChatGPT Prompts to Do It Yourself

AI's impact on SEO
Search Generative Experience (SGE)

Instructor

Zeeshan Ali

Duration

06 Weeks

Enroll Now!

Course Details

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